I have seen a lot of lip service lately paid to Hulu, Boxee, and others who are bringing content to TVs, usually by hooking a PC up via. an HDMI or DVI cable. *Yawn* - no one is focusing on Netflix, why? While Hulu was out aggregating content and basically doing what-every-single-dot-com-had-done-for-years (ABC.com, NBC.com, etc); Netflix brought streaming to devices. There is a brilliance in the Netflix strategy that is subtle, consider:
- They have created a working device ecosystem (Console, TVs, BluRay Players)
- They are actively bringing cable content (e.g., Discovery, History Channel, etc) to a 10ft experience
- It almost appears that Netflix has found a solution to domain DRM; I can register an Xbox, PC, an LG TV, etc. to receive Netflix streaming content. Take this statement lightly as I acknowledge it is not "true" domain DRM.
- The subscription model greatly expands the available content they can license and make available, avoiding contractual conflicts with ad supported sites such as Hulu