...that's my assessment after the second week with the NFL live stream powered by Adobe. After Move Networks proved to the world via. the Democratic Convention that live events can have multiple camera angles, be in HD, and scale; NBC Sports continues to put a "2000" calendar year experience online.
Seriously, what gives? It would be one thing if what they were doing was new and/ or innovative... but it is not. Live streaming has become more pervasive and consumers should be demanding an experience that has matured with the rest of the web. I do believe that users want better quality, but the continued prorogation of large scale live events that are wrapped in a poor experience does nothing but drive them BACK to the television set. It also lowers their relative expectations; which ultimately lowers relative CPMs for the content. In the case of NBC Sports, it appears they just take the technology that comes with the business terms (e.g., Microsoft for Olympics, now Adobe for NFL), so they show no signs of innovative technical forethought or passion for the Internet.
NBC Sports, my hats off to you for once again proving why television is the preferred medium (at least for NBC originated events)!
Kudos to ESPN360, who continue to demonstrate that the Internet is a perfect compliment and in some cases substitute for broadcast television.
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1 comments:
i wonder how many concurrent users Move networks can support? Do you know how large of scale Move can support?
I can't find any stats on what Demconvention did in terms of concurrent users
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