...and that's it, according to this report. In a previous post I highlighted that the Olympics was not living up to expectations, but where I strongly disagree with the cited article is that they highlight a "download" as the hurdle.
That is *hardly* the issue. First bloggers at large seem to forget that Adobe Flash is itself a Plug-In... ABC.com requires a plug-in and delivered record traffic... so while that is the easy scape goat, the real issue is navigation and experience.
I myself have tried to navigate through the content that NBCOlympics.com has only to be fully turned off by the experience. If video HAD been easier to find I would have consumed more. But after using a search engine which displays results in a 90's-esque design (i.e., thumbnail grid) I can hardly say this is intuitive or useful.
Technology is easy to blame, but in this case it IS the experience!
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