Thursday, August 21, 2008

Hulu International with US Content? Nope...

Two stories here and here about Hulu hiring and/or launching an international platform. Unless Hulu has somehow resolved the incredibly ridiculous rights situation in the US there is *no* way their international plans include US content. Rather, I would argue that what Hulu is looking to do is acquire content in key markets (e.g., UK, China, Latin America, etc) and use their platform to launch Hulu-esque experiences.

So my prediction: Hulu launches geo-filtered experiences for specific countries with a subset of the US content but mostly made up of newly acquired content from a region. That's it. It won't be radically different from what we have today. Everyone prepared to be both disappointed, confused, and pissed.

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